10 Tips for Creating an Effective Strategy

Social networks are one of the most dominant tools in your marketing arsenal. If you use them correctly, you can create a strong customer acquisition channel. However, many companies make the mistake of diving into social media without a clearly defined strategy.

This can cause a loss of time, even a negative impact on your image. To take advantage of social media, you need to build a clear strategy that takes into account your goals, your customers, and your competition. Here are 10 key points to clarify for an effective social media strategy.

Set your goals

Defining your goals is an essential point in setting up a strategy. Ask yourself the questions: What is the desired result? Why set up a strategy on social networks? Maybe you are looking to make yourself known? Or increase your sales or traffic?

Initially, I can advise you to focus on one or two goals for more efficiency. Setting clear goals will then make it easier to measure your performa
his method makes it possible to set specific objectives that must be achieved within a defined period.

"SMART" is the abbreviation of:

Specific: Your goal should be as accurate as possible. Avoid being too general.
Measurable: your goal is to measure progress.

Attainable: Your goal must be achievable in the short or medium term to maintain your motivation. He must still show ambition.

Realistic: your goal must be realistic and not depend on chance. It must also be relevant to someone who will be responsible for reaching it.

Temporal:i.e., defined in time. You must know when you want to reach it.

For example, for a Facebook page, a SMART goal could be: "Increase the number of subscribers of our Facebook page by 10% next month, to increase the audience and the organic visibility of our messages."

What are your competitors doing?

It is rather simple to analyze the actions of your competitors. For example, ask yourself the questions:

On which platforms are they present?
How often do they publish?
What kind of content do they broadcast?
Also, evaluate their strengths and weaknesses. Look what works and see what you can adapt to your business or do it differently.

Auditing your actions on social media

An audit allows to have an inventory of your current actions, and to know if they work or not.
For example, you might ask yourself the following questions: What is your visibility on social platforms? How intense are your actions? Do your current methods work? Do you produce enough content?

Evaluate your strengths and weaknesses. It is important to have an objective opinion on the means put in place. One of the objectives is to be able to position oneself about the competition.

Who are your personas?

A persona is a semi-fictional representation of a group of users. They help to better understand your ideal client. For this you need to study your market and analyze your data to determine:

the buying behaviors of your ideal client
his needs and motivations
her goals
where it is located geographically
its sociodemographic characteristics
What content to broadcast?
Set up an editorial line and a schedule to know in advance what types of content you will broadcast and how often.

Encouraging people to listen to your story and take action requires the use of appropriate content. Pay special attention to the context, understanding the subtle nuances and differences of your platform. Your content must be adapted to the platform you use.