There are times
when one wants to communicate through text message only and not over the call
as the information is supposed to be short. You too must have sent text message
many times to your contacts. But have you ever thought about is functioning?
Here in this blog, we will discuss SMS, SMS Gateway for marketing and its
working.
SMS or short
message service is a widely used type of text messaging and is also one of the
oldest technologies to send a text message. It uses standardized communication
protocols to allow mobile phones to exchange short text messages. It became
easy for the users to send and receive messages of up to 160 characters to and
from the GSM mobiles.
SMS is also a
widely used medium for direct marketing in today’s world. Many of the
businesses use text messages to promote their brand and products to attract
customers. And to use it as the medium of business one needs the help of SMS
gateway.
A text message gateway allows a computer to send and receive text
messages to and from an SMS capable device over the global telecommunications
network. The SMS Gateway helps in translating the text sent and makes it
compatible for delivery to a fixed group of contacts.
An SMS gateway
is a facility frequently used by the companies to instantly send information to
any of the GSM mobile numbers in the world. It is also a cost-effective way of
marketing. The text message gateway
functions by connecting the server to the client database. The SMS gateway
software then transforms the data into SMS format and delivers the message to a
set of mobile phone numbers.
Talking about
its working, the programmer will help you connect to the gateway using an
application programmer’s interface and use any of the computer programming
languages for the usage of the gateway and send messages. An SMS API is a
well-developed software interface that allows the code to send short messages
through an SMS gateway. The businesses more often use SMS APIs to 'bridge the
gap' between telecommunications carrier networks and the wider web. They are
utilized to enable web applications to smoothly send and receive text messages
through logic written for standard web frameworks.
This technology
has helped many of the companies to inform their customers about their products
and services in a single go with a properly typed text SMS without wasting much
of the money. SMS gateways have turned out to be the best option in the field
of marketing in terms of promoting brands and products for many of the budding
firms.
For the growth
of your business and its marketing, you can contact the best SMS gateway provider in India. To help you in attracting
customers the providers will serve you with the best SMS gateways according to
your business and requirement. You can search online about the best gateway
providers and the prices they are offering along with the
services before approaching anyone.
