The Importance of internal communication in an organisation

Communication is considered a lifeline for every organisation, such as how an organisation shares its voice, image and story with the targeted audience.

Similarly, effective internal communication is crucial for running a business smoothly and communicating the culture of your company to your employees.

Internal communications can take numerous forms, either done by means of emails, newsletters, or intranet. But when there is some important information or news to be conveyed, it should always be communicated in person. Conducting monthly meetings is the best way to keep everyone updated with the company’s progress.

A good internal communication comprises of:

·           Clear and objective communication
·           Jargon free language
·           Reliable and standard communication
·           Two way communication
·           Verbal, non verbal and written communication
·           An open medium

Following are some reasons why internal communication is important in an organisation:

·      Fuelling motivation

One of the main reasons of having internal communication is to fuel inspiration among your employees. Developing a reasonable and legit corresponding process in a workplace environment can go far in ensuring that the employees are inspired and devoted towards the organisation.

Having your employees in the basic decision making processes or keeping them educated on the company’s activities will boost loyalty, build shared trust, increase job retention and customer benefit levels.

·      Employee Satisfaction

Internal communications tend to strengthen a company’s goals, objectives and values. It helps the employees in becoming more responsible and mindful of their role in the company’s progress. 

With a reasonable comprehension of how their work impacts the general accomplishment of their organisation, employees discover their importance and feel valued in the company.

For instance, if your company is going through some cash flow issues, discuss it with your employees. Further, you can also ask them to seek cash flow finance and other alternative solutions that could help the company overcome the issue.

·           A tool to improve HR practices

Internal communication not only serves in getting different divisions function in harmony, but also helps company retain its talent. Intentionally and deliberately planned communication is the bedrock of every great human resource management practice.

Even the most employee-friendly policies may neglect to have a desirable effect unless the employees are instructed about them and their advantages. Unless you convey to your employees loud and clear, that you nurture their prosperity and are similarly open to receiving their feedback, your human resource administration is incomplete.

A two-way flow of communication is totally essential to guarantee employee well-being.

·           Team building

Effective internal team building policies can help a company in improving employee morale. When employees attend face-to-face meetings on a regular basis, they tend to remain connected with one another.
When all the employees are on the same page about objectives, client tasks or changes in the organisation, they can work more effectively as a unit. A good internal communication plan can enable staff to remain engaged, inspired and on track.
Ways to Enhance Internal Communications

Open and direct communications are considered as the heart of every workplace. It helps promote a sense of trust among employees and also creates a strong connection between the employer and the employees.

Following are some considerations that one must keep in mind that will help you design an optimal process of internal communication:

Encourage people to speak up: Whether it is about expressing issues or sharing opinions, employees are the core of internal communications strategy. Design the right channels such as grievance redressal forums, idea sharing jams and shared learning spaces. It will help in communicating the ideas and resolving issues easy and quick.
Encourage information sharing: Creating an online platform for all employees where they can share valuable data. This will help spread company news, new activities and experiences with everyone. It will also allow the employees to learn and develop skills from their co-workers.
Notice boards: It sounds like an old tradition but having this tradition of notice board can create enchantment for internal communications. Regardless of whether it is utilised as an indication of upcoming meetings, a place to publicise organisation social events, or a place to covey safety notices – a notice boards can be an extraordinary method for sharing data.
Online Project Management Tools: There are numerous types of online tools that can be used to encourage communication. These tools can enable monitoring a project and its progress. This way, everyone knows what is completed how much of the project is remaining.