We are currently in a downturn in
every sphere of life. Personally, this is a difficult time as issues like
personal and familial health take centre stage with the ongoing pandemic.
Professionally, the working part of the world has largely run aground.
Businesses from many sectors have been shell-shocked into shellacked into
shutting down.
SEOs are also part of the same
muddle. There has been a downturn in many different segments as people are
losing interest in things they used to love. There is a bigger fish to fry now,
which means whatever an guest posting seo does to increase search presence, the traffic
outcomes are still stunted. This has, in turn, ensured that investment in SEO
to go down as well.
Corporates are not investing freely
when setting SEO budgets and companies are not hiring SEO agencies with the
enthusiasm they were two or three months back. With less financial backing, the
SEO downturn is expected to continue
How should the digital marketing
world deal with this mess?
There are many who preach on how
SEOs should deal with downturns. This is an actual opportunity where such
principles can be tested. In this article, we discuss how SEOs should deal with
a sudden downturn in investment.
Fall Back on Core Practises
When there is a healthy investment
environment, SEOs allocate money for optimizing various metrics which are not
exactly central to the ethos of SEO. This includes improving website speed some
percentage points and enhancing & maintaining the cybersecurity of a
website.
With a reduction in investment, SEOs
cannot afford to spend money on these secondary and tertiary ranking factors.
Instead, they should adopt a more skeleton approach to their practice and focus
on content, backlinks, anchor text optimization, and other mainstream SEO activities.
Cut Down on Expensive SEO Tools
SEO can be done without using
expensive SEO tools. When times are good, SEOs buy many tools to improve their
performance. While many tools do actually help, they are not exactly essential
to the success of an SEO campaign.
With a downturn in investment,
cutting down the use of such tools becomes important. SEOs must consider using
free tools such as Keyword Planner, Analytics, and Search Console for mapping
their progress instead of paying money for paid tools. Each penny saved is gold
dust and can be reinvested into other core practices.
In Conclusion
In this article, we discussed how
SEOs should deal with a downturn in budget investment. Given the times we are
in, the content of this article holds great relevance.
About the Author - Sharad Pant is a well-known SEO
consultant currently working in the same role at DelhiCourses.in. The training
institute is highly regarded for its digital marketing training in Delhi.